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LONDON SM
ATHLETE DEVELOPMENT

INTEGRATION STATISTICS

211 APPEARANCES

+23% vs LY / +6% vs TARGET

104

EVENTS

54% - 46%

WOMEN - MEN

72%

PORTFOLIO USAGE

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SHOOTS AND
APPEARANCES

FOOTBALL

12.8

Nike Team Day

Gareth Southgate

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1.5

ELC Talk

Jordan Henderson

1.5

Baller League Final

Estevao

1.19

Nike SCI Partners

Kiera Walsh, Erin Cuthbert, Lotte Wubben-Moy, Lauren Hemp & Lenna Gunning-Williams

1.26

Footlocker

Phil Foden

2.13

Nike MAVN

Lotte Wubben-Moy &
Zoe Harrison

2.23

Pro Direct Opening

Ella Toone

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2. 27

Powerhouse Project

Kelly Smith

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3.11

SoccerBible

Lauren James

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3.12

NTK Unveil

Cole Palmer

3.16

ProDirect Shoot

Football Young Guns

3.16

Nike Team Kit Shoot

Reece James, Phil Foden,
Marcus Rashford, Cole Palmer and John Stones

3.19

London City Lionnesses

Rachel Yankey

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3.28

Filthy Fellas

Nico O'Reilly

3.28

Palace X2 Shoot

England Footballers

3.30

FA x Top Baller

Lenna Gunning-Williams

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4.3

Rising Stars

JJ Gabriel

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4.30

PD Mercurial

Marcus Rashford

4.30

Zalando

Ella Toone

5.13

EMEA All Hands Appearance

Thomas Tuchel

4.15

World Cup: Nike Team
Kit, Guts to Glory and
WC Global Anthem

Cole Palmer

RUNNING

1.30

Alpine Run Project

John McAvoy

2.2

Global Skims

Keely Hodgkinson

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2.22

Vogue Cafe

Amber Anning & Imani Lansiquot

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3.2

SportsShoes
Store Opening

Georgia Hunter Bell

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3.10

Brighton International Women's Day

Renee Regis

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3.23

Nike Skims Event NOC

Taylor Hinds & Katarina Johnson-Thompson

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3.25

Universa Campaign

Amy Hunt

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3.26

M11 x SportShoes Podcast

Ethan Hussey, Erin Wallace
and Sarah Healy

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3.27

M11 x SportShoes
Run Club

Ethan Hussey, Erin Wallace
and Sarah Healy

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3.27

Nike Australia Peg 42

Georgia Hunter Bell

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4.20

Isamaya Collab

Dina Asher Smith

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4.23

SportsShoes
Signing Moment

Emile Cairess

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4.25

Sports Shoes Run Club

Mo Farah, Joe Wigfiled, Calli Thackery & Innes Fitzgerald

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4.23

Runlimited Athlete Dinner

Joe Wigfield & Calli Thackery

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4.27

SportsShoes
Medal Monday

Jake Smith, Jacob Kiplimo
& Josh Cheptegei

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4.25

NSLB Maranoia

Mo Farah & Sifan Hassan

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4.25

Runlimited Live Podcast

Emile Cairess, Mo Farah &
Coach Bennett

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LONDON MARATHON

GROWTH

12.1

British Fashion Awards

Zoe Harrison & Katarina Johnson-Thompson

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12.15

Nike Mind

Moses Itauma

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12.8

Retail Crime Talk

John McAvoy

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2.8

ARP - ACG Express

Ross Gollan & John McAvoy

2.13

Fight Nike London

Moses Itauma

3.31

Moses Itauma x England

Moses Itauma x England

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4.8

Zelus

Rugby Catalogue

4.27

Studio Fleece

Moses Itauma

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