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LONDON SM
ATHLETE INTEGRATION

INTEGRATION STATISTICS

XX TOTAL ATHLETE REQUESTS

XX ATHLETE REQUESTS DELIVERED vs FY26 GOAL OF 200

XX% DELIVERED WITH AN
XX% CONVERSION RATE

SENIOR ATHLETE PORTFOLIO USED (%)

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YES
XX%

NO
XX%

SPLIT BY GENDER

FEMALE
XX%

MALE
XX%

SPLIT BY SPORT

FOOTBALL

TRACK & FIELD

PERFORMANCE

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SHOOTS AND
APPEARANCES

12.1

British Fashion Awards

Zoe Harrison & Katarina Johnson-Thompson

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12.15

Nike Mind

Moses Itauma

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12.8

Nike Team Day

Gareth Southgate

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12.8

Retail Crime Talk

John McAvoy

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1.5

ELC Talk

Jordan Henderson

1.5

Baller League Final

Estevao

1.19

Nike SCI Partners

XXX

1.26

Footlocker

Phil Foden

1.30

Alpine Run Project

XXX

2.2

Global Skims

Keely Hodgkinson

2.8

ARP - ACG Express

Ross Gollan & John McAvoy

2.13

Fight Nike London

Moses Itauma

2.13

Nike MAVN

Lotte Wubben Moy & Zoe Harrison

2.22

Vogue Cafe

Amber Anning & Imani Lansiquot

2.23

Pro Direct Opening

Ella Toone

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2. 27

Powerhouse Project

Kelly Smith

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3.2

SportsShoes
Store Opening

Georgia Hunter Bell

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3.10

Brighton International Women's Day

Renee Regis

3.11

SoccerBible

Lauren James

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3.12

NTK Unveil

Cole Palmer

3.16

ProDirect Shoot

Football Young Guns

3.16

Nike Team Kit Shoot

xx

3.19

London City Lionnesses

Rachel Yankey

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3.23

Nike Skims Event NOC

Taylor Hinds & Katarina Johnson-Thompson

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After Dark Tour

6.16/20

Keely Hodgkinson, Dina Asher Smith, Amber Anning, Imani-Lara Lansiquot, Sifan Hassan, Faith Kipyegon, Caster Semanya, Paula Radcliffe, Joan Benoit Samuelson.

3.25

Universa Campaign

Amy Hunt

3.26

M11 x SportShoes Podcast

xx

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3.27

M11 x SportShoes
Run Club

xx

3.27

Nike Australia Peg 42

Georgia Hunter Bell

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3.28

Filthy Fellas

Nico O'Reilly

3.28

Palace X2 Shoot

England Footballers

3.30

FA x Top Baller

Lenna Gunning-Williams

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3.31

Moses Itauma x England

Moses Itauma x England

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4.3

Rising Stars

JJ Gabriel

4.20

Isamaya Collab

Dina Asher Smith

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4.23

LDN Mara - SportsShoes
Signing Moment

Emile Cairess

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4.23

LDN Mara - Runlimited Athlete Dinner

Joe Wigfield & Calli Thackery

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4.25

LDN Mara - Sports Shoes Run Club

Mo Farah, Joe Wigfiled, Calli Thackery & Innes Fitzgerald

23 LDN Mara - Sports Shoes Run Club - Mo Farah, Joe Wigfiled, Calli Thackery, Innes Fitzge

4.25

LDN Mara - Runlimited Live Podcast

Emile Cairess, Mo Farah &
Coach Bennett

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4.25

4.25 LDN Mara -
NSLB Maranoia

Mo Farah & Sifan Hassan

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4.27

LDN Mara - SportsShoes Medal Monday

Jake Smith, Jacob Kiplimo
& Josh Cheptegei

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4.30

PD Mercurial

Marcus Rashford

After Dark Tour

6.16/20

Keely Hodgkinson, Dina Asher Smith, Amber Anning, Imani-Lara Lansiquot, Sifan Hassan, Faith Kipyegon, Caster Semanya, Paula Radcliffe, Joan Benoit Samuelson.

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ATHLETE INTEGRATION

ATHLETE INTEGRATION

ATHLETE SERVICES

ATHLETE SERVICES

COACHES & TRAINERS

SPORTS HIGHLIGHTS

SPORTS MOMENTS

TRAINERS INTEGRATION

KEEP IT TIGHT © 2026 NIKE RUNDOWN

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